About

For over thirty five years as a broadcast television executive Stephen’s responsibilities covered revenue generation, marketing, corporate oversight and eventually culminated in the single largest television turnaround in network history, ion media. Stephen Appel was responsible for presenting and developing ion’s network television upfront presentation every year for the advertising industry.

At ion, he was most proud of managing all revenues resulting in a previously unheard of 57 percent margin advantage and a RPE (revenue per employee) that beat Google, Facebook, Twitter and many others. Within ten years Stephen and his team had taken ion television from a $250 million dollar valuation to a $3 billion dollar sale in 2021 to Scripps Broadcasting company.

Before ion, Stephen worked in management at Westinghouse, ABC, and NBC where he developed and managed revenue generating platforms that are still being used today. In his earliest years, Stephen helped direct many aspects of the launch of Bruce Springsteen’s career.

Currently, Stephen Appel serves as a Board Member and Cheif Stragtegic Officer of the Pillow Fighting Championship (PFC), bringing his strategic leadership to an unconventional arena of entertainment.

Lifestyle

United States Open
United States Open
Locust Valley House
Westhampton House
Westhampton House
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